The Dresner 2018 business intelligence verdict: Highlights and opportunities

The overall business intelligence (BI) landscape is a healthy one according to the latest report from Dresnor Advisory Services.

The latest 2018 Wisdom of Crowds Business Intelligence Market Study – all 187 pages of it – asserts that better decision making is the most important facet for BI this year, alongside improved operational efficiency and growth in revenues.

Among the highlights include:


More than half of organisations will increase BI spending with only 6% reporting a decrease in spend. In terms of industry, insurance, with more than 70% saying they were increasing spend, is the most optimistic industry, while laggards, including business services and retail and wholesale, have nearer 50% of respondents increasing spend.

BI tools

The number of BI tools in use remains stable, with a small increase over time. 2013 saw more than one in five say they used only one tool, with a similar number saying they used four or more. 2018 sees the former number drop to less than 20%, with the latter moving to more than 25%. “This finding contradicts the older expectation that tool proliferation would lead to consolidation,” the report notes. “Instead, more recently we observe an influx of service-based and/or role-based options for BI tools that are easily implemented and paid for within departmental or project budgets.”

The search for data in the C-suite

More chief data officers (CDOs) and chief analytics officers (CAOs) are being hired, but their uptake and longevity remains ‘modest’, according to the report. There appears to be little middle ground; the vast majority of CDOs and CAOs have either been at their post for between one and three years or for more than five years. Around four in five execs have either ‘high’ or ‘moderate’ effectiveness in their organisations, which proves value despite an evolving role.

Company confidence

Users are also becoming more confident with their initiatives – particularly those in small organisations. Dresner identifies the best position in which to be as ‘data as truth’, whereby ‘a common view of enterprise data is available with common application of data, filters, rules, and semantics.’ Very gradually, more companies are going this way – from just over 20% in 2015 to nearer 30% in 2018.


Dimensional Insight, Pyramid Analytics, Looker, Sisense, Yellowfin, Zoomdata, Klipfolio, Logi Analytics, Jedox, RapidMiner and Domo were rated as leaders in both customer experience and vendor credibility. SAS, Information Builders and ClearStory were seen as leaders in customer experience, while Google made the cut for vendor credibility.

You can find out more and read the full report here (Information Builders’ landing page).

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