Enterprise disconnect with consumer-standard experiences continues apace, report argues

Another day, another research report which proves the enterprise still has plenty of work to do when it comes to digital initiatives.

The latest report, a study from WordPress hosting firm WP Engine, found enterprises were not putting their money where their mouth was in terms of investment despite growing mobile traffic, as well as potential concerns around app stores.

The research, which polled 450 IT, engineering/R&D and marketing decision makers across the US, UK and Australia, found an overwhelming majority of respondents (85%) saw Progressive Web Apps (PWA) and Advanced Mobile Pages (AMP) being implemented by innovative organisations in the coming year.

PWAs offer functionality such as offline working and push notifications, as well as other capabilities usually reserved for native mobile applications. AMPs, by differentiation, aim to help create websites and ads which are an upgrade on regular pages in terms of speed, aesthetics and performance.

Almost seven in 10 (68%) of those polled believe the use of PWAs could mean an end to the App Store, with development and maintenance for iOS and Android apps averaging more than $1 million over two years on average according to respondents.

The need for improved tools is evident. 82% of respondents said their enterprises take more than two seconds to load on mobile – with 31% saying it takes five seconds or longer on average.

Naturally, WP Engine has some skin in the game with regards to this – the company says using AMPs and PWAs on WordPress provide measurable benefits. Yet ultimately, it is another example of the consumer world outpacing its enterprise equivalent – leading to poor user experiences as a result.

“Consumers today aren’t just mobile-first, they’re mobile-only. Enterprise organisations are falling behind in terms of their ability to provide better, faster mobile experiences, putting themselves at great risk of losing customers and revenue,” said Mary Ellen Dugan, WP Engine chief marketing officer. “When you factor in the real cost savings and performance increases realised by using AMPs and PWAs on WordPress, the results speak for themselves.

“The increased use of these two mobile technologies is resulting in much better mobile experiences at less than half the cost of apps and providing demonstrable benefits to consumers and an enterprise’s bottom line,” Dugan added.

You can find out more and read the full report here (email required).

 

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