An analysis of Apple’s enterprise mobility advances
Have you heard the news? Last week, Apple hosted a special announcement event at the Steve Jobs Theater in Cupertino, California.
If you missed it, don’t worry. We’ve got all the enterprise-essential takeaways you need to know. Just keep reading.
The next generation of iPhone
In the most anticipated announcement of the day, Apple revealed its three latest iPhone endpoints: the XR, XS, and XS Max. While the XS and XS Max essentially represent the same mobile asset in two different sizes, the XR is a significant departure from the company’s past philosophy. For the first time, Apple has folded a “bargain” option into its premier smartphone lineup.
While the iPhone SE and 5C were previous attempts, they ultimately fell flat because each featured a different set of hardware and internal specs than the rest of Apple’s top-of-the-line devices at the time. The XR, on the other hand, shares most qualities with its pricier XS and XS Max alternatives—save for features like a smaller battery lifespan and less-impressive visual display.
Starting October 19th, the XR officially starts the next generation of Apple smartphones. Starting at a price of $749, the iPhone XR features a 6.1” LCD screen and batter life that surpasses the iPhone 8 by an estimated 90 minutes.
As for the XS and XS Max options, both endpoints include International Protection (IP)68-compliant water-resistant hardware, upgraded A12 chips that perform up to five trillion operations every second and launch apps 30% faster than the A11, improved colour display, and even more battery life than the XR. In fact, the XS Max will surpass the iPhone X’s by 90 minutes, while the XS beats it by 30 minutes. Both devices also feature an expanded data storage option up to 512 gigabytes, representing the first increase Apple has made since its iPhone 6 line back in 2014.
Both models will also feature a dual SIM capability, which enables multiple phone numbers to be used from one device via eSIM (except for China, which will receive a second physical SIM for the device). This should make it much easier for international business travelers to maintain necessary voice and data features abroad without interrupting the domestic capabilities these users are used to enjoying.
The XS will feature a 5.8” OLED screen, while the XS Max will debut Apple’s largest-ever 6.5” OLED display and biggest smartphone battery to date. Prices for the XS start at $999, while the XS Max will cost companies $1,099 or more.
Smartwatches growing even smarter
Apple’s special event also included a new wearable endpoint, the Apple Watch Series 4. While this device is slimmer than its predecessors, it features a screen size that’s 30% larger than any other smartwatch the company’s created—not to mention eight customiseable watch faces, a speaker that’s 50% louder, a relocated microphone for clearer conversations, a 64-bit dual-core processor for two times the performance of its previous generation, or hardware designed to improve cellular reception.
Among other improvements, healthcare enterprises and corporate health initiatives are most excited about the device’s new health sensor features available later this year. This innovation will enable users to take an electrocardiogram (EKG) that makes it possible to measure heart rhythm and detect any abnormalities. In fact, this advanced mobile asset has already been cleared by the US Food and Drug Administration (FDA) as a medical device after working closely with Apple to design several of the device’s health-focused applications. Each watch is even capable of sending text message alerts to a list of preset emergency contacts should something the device detect a fall that the user didn’t recover from.
The Apple Watch Series 4 is currently available to enterprises everywhere starting at $399.
While there’s plenty of excitement for Apple’s next generation of mobile endpoints, many companies still question how motivated the company is to design business-focused technology solutions. While historically Apple has done little to address the needs of enterprise mobility’s most serious challenges, competitors like Samsung have taken advantage and focused future technologies heavily on these needs.
If you need an example, look no further than this year’s Samsung rollouts. In March, the company released an enterprise edition of its Galaxy S9 smartphone, and last month’s release of the Galaxy Note9 occurred exclusively through channel partners focused on workplace technology fulfillment.
“We’re experiencing very sizable growth,” said Samsung mobile channel chief Mike Coleman. “In fact, we’ll about double the business this year over last year in revenue.”
In addition to company-focused smartphones and tablets, DeX is currently available for enterprise-focused devices and offers a desktop Android experience that not only significantly reduces corporate asset and IT management costs, but also improves mobile security and employee convenience. Rather than forcing workers to use multiple mobile assets that store vital company information and need to connect to professional cloud networks, DeX gives a single device both mobile and desktop functionality that’s defended by Samsung Knox and its advanced biometric security features.
What does Apple’s next generation of mobile devices mean for your organisation? Talk to one of our enterprise mobility experts to find out!
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