Almost all retailers are deploying mobile in-store – with Apple the primary choice

A recent study has found that almost all IT decision makers (99%) have implemented at least one mobile technology in retail stores, with more than three quarters favouring Apple as the hardware and software of choice.

The research, conducted by Vanson Bourne and Apple management firm Jamf – the latter perhaps revealing the nature of the results – surveyed 700 retail IT decision makers on the state of technology in retail industry.

The survey made it clear that retailers are leveraging technology to uplift the retail experience. For instance, 96% of the surveyed respondents confirmed that mobile technology allows them to enhance inventory planning and management, and 95% believe that it boosts employee productivity and motivation. Not just that, majority of respondents, i.e. 91%, confirmed that mobile technology makes their retail brand more competitive and/or drives increased revenue by streamlining the sales process.

Furthermore, 50% of the respondents also reported a significant improvement in customer satisfaction after deployment of mobile devices. Interestingly, nearly 100% of the respondents are planning to increase the use of mobile technology in future.

In May, Californian software provider Manhattan Associates launched an IoT-based solution that helps retailers maintain their store inventories accurately. The new solution enhances the store inventory tracking and order picking capabilities of the company’s existing Store Inventory and Fulfilment solution that supports RFID, which considerably improves store inventory accuracy, expedites store order fulfilment, and increases efficiency levels that were not achievable earlier.

Jamf announced record growth at the start of 2018 with the company growing revenue by 30% and recurring revenue going up 40% year-over-year. It claimed addition of nearly 100 customers on average every week, including 17 of the 25 largest Fortune 500 companies, 10 out of the top 11 children’s hospitals, and 6,000 K-12 and higher education schools. 

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