Top Marketing Traps for App Developers

Assaf Kolirin, founder of buzzdoes, considers the most common marketing mistakes made by app developers. It is an increasingly familiar scenario for app developers. You have invested valuable time, energy and funds developing your innovative idea into an app that you know will be revolutionary - the market just doesn’t know it yet.  Nonetheless, when the market in question is already home to over 1 million apps with 60,000 more added every month, it can be a challenge to attract the attention you believe your app deserves. With the market at saturation point, making a product stand out can be an uphill struggle. In such a climate, a good idea won't...

By Assaf Kolirin, 31 January 2012, 0 comments. Categories: Development, Enterprise App Stores, Marketing, Mobile, Monetisation.

Apple beats Android in app revenue stakes

Despite Google Android currently being top in smartphone market shares, it’s been reported that Apple take in majority of the money spent on applications.

Apple’s iOS has pulled in 85-90% of gross revenue that is spent on mobile devices, whilst Android only took 7% of what the App Store took in since its launch.

Gene Munster from Piper Jaffrey said...

By Dani Millward, 23 November 2011, 0 comments. Categories: Android, Development, iOS, Monetisation, Research.

Who's set to benefit from TV apps?

While we haven’t really yet seen the TV Apps trend take off into the stratosphere like we’ve been expecting, there’s little doubt in the industry that when connected TV hits the mainstream, it’s going to usher in a seismic industry shakeup.

Apps Tech News caught up with a man who has a great insight into the TV app industry, Andy Eardley, director of the international TV app development specialist company, The TV App Agency. They specialise in cross platform software and app...

By Dani Millward, 14 November 2011, 0 comments. Categories: Development, Marketing, Monetisation.

Social media and apps to generate half of online sales

Analysts have predicted that social media and mobile apps will account for 50% of online sales for businesses by 2015.

IT research firm Gartner said that vendors will offer applications based on their e-commerce market, which can be accessed via a browser or mobile phone. As mobiles are set to overtake PCs, mobile internet will soon become the dominant interaction channel.

During Gartner’s IT Symposium, analysts revealed that around...

By Dani Millward, 21 October 2011, 0 comments. Categories: Marketing, Mobile Analytics, Monetisation, Social.

5 Reasons why you need to be ready for Mobile Payments

The world of payments as we know it is changing and with it the way people shop and take or make payments. NFC, contactless payments, in-app payments or payment apps are the words on everyone’s lips.

Technology advances including broadband internet and mobile have reached critical mass, the continuous growth of smartphone penetration worldwide (up by 73% in Q2 2011 according to

By Six Degrees, 10 August 2011, 0 comments. Categories: Monetisation.

Greater reach and a fairer deal for apps developers

Alvin Koay’s Singapore-based startup MobileApps.com aims to deliver a fairer deal to app developers, providing a pan-platform wholesale app market that allows them to bank more cash from each app that’s sold.

Hailed by some commentators as a ‘Robin Hood’ of the apps industry, MobileApps.com compares favourably to the main app stores in cash terms,...

By Six Degrees, 03 August 2011, 0 comments. Categories: Enterprise App Stores, Marketing, Monetisation.

5 Things Brands Can Learn From The Apprentice

We eagerly tuned in to The Apprentice last night to watch how the teams would respond to the task of creating and launching a smartphone app … it certainly made for interesting viewing!

Whilst the internet is alight with comments (and criticisms) around the parties involved, we thought we would take a look at the lessons brands can learn from the show.

An App Is For Life, Not Just 24 Hours

If the show proved one thing it’s that an app cannot be thought of, designed, developed and pushed...

By Always On Message, 12 May 2011, 0 comments. Categories: Development, Mobile, Monetisation.