Apple is at the core of customer satisfaction

Research from the American Customer Satisfaction Index (ACSI) suggests that Apple is ahead of the pack in terms of user satisfaction.

ACSI, who rank large companies out of 100 year-on-year, published in their May results for cellular telephones that Apple has an eight point lead over their nearest competitors and a whopping 14-point lead over the backmarker, Research in Motion (RIM).

The Michigan-based company uses demographics of customer expectations, complaints and loyalty, and perceived quality and value...

By James Bourne, 15 May 2012, 0 comments. Categories: BlackBerry, iOS, Research.

Comparison-shopping #1 m-Commerce trend with a third of consumers

One third of US adults used their phone specifically for online information whilst inside a physical store according to research from Pew Research.

During a 30 day period before and after Christmas, US consumers used devices to aid shopping states the report:

  • 25% of adult cell owners used their phones to look up the price of a product online while they were in a store
  • 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were...

By Always On Message, 27 February 2012, 0 comments. Categories: Research.

From Zack Morris to Angry Birds (an Infographic)

As we eagerly await the arrival of the iPhone 5, pick sides in the Android v. Apple war and watch to see if Windows Phones can actual give the big 2 a run for their money it’s easy to forget just how far mobile phones have come. So take a quick break from testing that new mobile app and appreciate the fact that our phones are no longer the size of bricks or attached to bags.

By Mike Brown, 31 January 2012, 0 comments. Categories: Research.

Global Surge in Smartphone Usage States Google

Research from Google indicates a clear consumer shift towards smartphones as growth is seen worldwide during 2011.

The UK saw the largest increase in smartphone usage from 30 to 45 percent of the total population according to the post on Google’s official mobile ads blog. This rate stands at 38 percent in the US and France, 23 percent in Germany and 17 percent in Japan.

Smartphone Demographics...

By Always On Message, 30 January 2012, 0 comments. Categories: Research.

Retailers to target tablets, as shoppers choose websites rather than apps

Only 4% of consumers prefer to use mobile apps to shop through their devices, compared to 87% who prefer to browse with PCs and laptops.

Research found that consumers also have certain preferences when it comes to devices and shopping. Using a tablet is the preferred choice for 53% of shoppers when buying electronics, followed by toys at 39%.

Connected consumers expect to use tablets weekly for shopping, with half of tablet owners...

By Dani Millward, 18 January 2012, 0 comments. Categories: Mobile Analytics, Research.

2011: The Mobile Year In Review

What a year it was in the world of mobile! Of course, you’d know that already if you’re a regular here at mobileapptesting.com. The real question is what were the year’s biggest stories and developments? Well,...

By Mike Brown, 22 December 2011, 0 comments. Categories: Development, Research.

Nearly All App Stores have Doubled Number of Apps Available in 2011

Nearly all the App Stores more than doubled their number of available apps in 2011 according to Distimo’s ‘Full Year 2011’ report.

App Stores Leaderboard 2011

According to the report, nearly all app stores have at least doubled in size over 2011 (with the exception of the Apple App Store for iPhone).

The largest relative growth of all the stores was seen in the Windows Phone 7 Marketplace which has had more than 400 percent year-on-year growth.

Combined, the seven major app stores now offer...

By Always On Message, 21 December 2011, 0 comments. Categories: Enterprise App Stores, Mobile Analytics, Research.

Google Chrome overtakes Firefox to be second popular web browser

Google Chrome has overtaken Mozilla Firefox in the stakes to become the top Internet browser in the world, but both are still behind Microsoft’s Internet Explorer.

Google’s browser has 25.69% of the worldwide market, which increased by nearly 5% since 2009. Firefox has reached 25.23%, whilst Internet Explorer still has the lead with just over 40% of the...

By Dani Millward, 05 December 2011, 0 comments. Categories: Mobile Analytics, Research.

Apple beats Android in app revenue stakes

Despite Google Android currently being top in smartphone market shares, it’s been reported that Apple take in majority of the money spent on applications.

Apple’s iOS has pulled in 85-90% of gross revenue that is spent on mobile devices, whilst Android only took 7% of what the App Store took in since its launch.

Gene Munster from Piper Jaffrey said...

By Dani Millward, 23 November 2011, 0 comments. Categories: Android, Development, iOS, Monetisation, Research.

Amazon could launch new smartphone next year

Amazon may launch a new smartphone by the end of next year, following its success with the Kindle E-reader and Kindle Fire tablet, according to reports.

Based on supply chain checks in Asia, research firm Citigroup found that Taipei-based company. Foxconn, which helped develop the iPhone for Apple, may be working with Amazon to help produce the device.

It’s believed that the smartphone will use Texas Instrument’s OMAP 4...

By Dani Millward, 21 November 2011, 0 comments. Categories: Development, Mobile, Research, Tablet.

Amazon Kindle Fire gets 1000s more apps

Thousands more applications and games will be available to use on the Amazon Kindle Fire when it's launched next week.

People across the US will be able to access many Android apps, including Netflix, Twitter, Facebook and The Weather Channel, alongside games from Zynga, EA and Rovio.

Customers will also be offered a paid app for free every day. All apps downloaded from the Amazon

By Dani Millward, 10 November 2011, 0 comments. Categories: Android, Enterprise App Stores, Research, Tablet.

New apps to aid Walmart's holiday shopping experience

Walmart Inc has released new mobile applications to help customers plan their weekly food shop and have a better and seamless shopping experience online.

The American retail giant has designed the apps for millions of customers, in order to give better access to its 3,800 US stores, and Walmart.com, through smartphones and media tablets.

The free iPhone and

By Dani Millward, 09 November 2011, 0 comments. Categories: Marketing, Mobile, Research, Tablet.