Why Amazon is the almost perfect marketplace for the Fortune 100

Chief procurement officers (CPOs), key people who decide where and how to spend a company’s budget, have a front row seat to the unnerving trend of employees flocking to Amazon to buy what they need for work with little or no regard to policy. The allure is just too great compared to the alternative - corporate purchasing software with comparatively terrible UX.

While some company...

By Christian Lanng, 29 November 2018, 0 comments. Categories: CIO, Enterprise Mobility, Marketing, Productivity.

10 charts that will change your perspective of Amazon Prime’s growth

  • 70% of Americans with incomes of $150,000 or more who shop online have Amazon Prime memberships
  • Amazon Prime international customers will grow at a 56% compound annual growth rate (CAGR) between 2016 to 2018
  • Amazon shipped more than 5 billion items in 2017 with Prime worldwide
  • By 2022 there will be 56 million Amazon Prime Video subscribers in the U.S., and 122 million worldwide

Net Sales at Amazon reached $177.9bn in 2017, a 31% increase from $136bn in 2016 and 

By Louis Columbus, 19 March 2018, 0 comments. Categories: CIO, Marketing, Mobile Analytics.

How to get the most out of your CRM system – and keep your customers from the brink

Acquiring new customers requires investing significant time and money, so it’s always more prudent to make every effort to keep the ones you have. Even a modest improvement in customer retention can significantly help grow your business.

You probably have all the tools you need in your CRM system, but it’s possible that your employees aren’t using the system fully. Perhaps they think the system doesn’t make their job any easier, or the data is unreliable.

Here are five pointers to...

By Stephan Romeder, 07 March 2018, 0 comments. Categories: CIO, Employees, Marketing, Productivity.

How banking, manufacturing and telecoms will spend their ICT budgets in 2018

Global ICT spending will hit almost $4 trillion (£2.8tn) in 2018 according to IDC – and while the consumer market will have the largest share, major investments will take place in the manufacturing, banking, and professional services spaces.

The consumer market will account for $1.5tn in ICT spending in 2018, IDC added, but on the industrial side, banking, discrete manufacturing, telecommunications and professional services will be the four largest industries for spending. Banking will be the...

By Enterprise CIO, 02 February 2018, 0 comments. Categories: CIO, Data & Analytics, Marketing, Mobile.

MobileIron and Google Cloud partner on enterprise cloud services for operators

Enterprise mobility management (EMM) provider MobileIron and Google Cloud have announced they are to collaborate on a new end-to-end platform for enterprise cloud services.

The two companies will combine Orbitera, a cloud commerce platform which Google Cloud acquired in 2016, with MobileIron’s app distribution, security, and analytics. The proposed result will be aimed at operators and enterprises, with potential features including customised bundles and customised branding.

As MobileIron sees it, the...

By James Bourne, 30 January 2018, 0 comments. Categories: Enterprise Mobility, Marketing, Security.

IDC forecasts global digital transformation spending to hit almost $1.3 trillion in 2018

Global spending on digital transformation technologies, such as hardware, software and services, is expected to grow at a CAGR rate of 17.9% between now and 2021, according to new analysis from IDC.

Worldwide spending on DX technologies is expected to be nearly $1.3 trillion in 2018, marking an increase of 16.8% over the $1.1 trillion spent in 2017.

A major part of DX spending in 2018, amounting to $662 billion, will be used for enhancing existing technologies that support new or expanded operating models as...

By Enterprise CIO, 19 December 2017, 0 comments. Categories: CIO, Enterprise Mobility, Marketing.

Dreamforce 2017 shows progress in Salesforce's push into AI

Company steps up investment in Einstein platform

A few weeks ago, I had the pleasure of attending Salesforce's annual Dreamforce event in San Francisco. The event saw an astonishing 170,000 attendees, made up of customers, partners and members of the Salesforce community.

Salesforce is firing on all cylinders at the moment following a monster quarter in which revenue grew 25 percent, making it the fastest enterprise software company to reach $10 billion in annual revenue.

One of the most interesting areas...

By Nicholas McQuire, 06 December 2017, 0 comments. Categories: App Platforms, Collaboration, Marketing.

Why companies investing in AI today should expect a revenue spike by 2020

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Organisations investing in artificial intelligence (AI) anticipate a 39% revenue rise by 2020, while faster growing firms are more likely to be further ahead in their AI initiatives, according to a new study from IT consulting firm Infosys.

The survey, which polled 1,600 senior business decision makers at large organisations globally, found that alongside the revenue rise, businesses which forge ahead with AI will expect a 37% reduction in costs by 2020. More than three quarters...

By James Bourne, 17 January 2017, 0 comments. Categories: Collaboration, Marketing, Productivity.

Are you marketing your apps to employees in the right way?

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A few months ago, we discussed an interesting idea: in your enterprise, you don’t have users—you have “internal customers.” In other words, rather than treating employees as users who must use your app, you should think of them as customers—people with different choices who should use your app because they want to.  

That idea has been kicking around a lot in our heads recently, so we thought we’d...

By App47, 03 October 2016, 0 comments. Categories: Applications, Employee Education, Employees, Enterprise Mobility, Marketing.

Mobility matters: How managed mobility relates to the finance department

Too often, enterprises mix up managed mobility services (MMS) and telecom expense management (TEM) as one and the same. It can be confusing for finance departments because they understandably focus on cost savings potential above all else. Since MMS includes expense management as part of its services offering, enterprise mobility confusion can occur.  However, MMS gives finance the tools to take control of spend and other departments tons of additional benefits.

An MMS partner should implement cross...

By MOBI, 10 August 2016, 0 comments. Categories: Employees, Enterprise Mobility, Marketing.

Why the Salesforce acquisition of Quip impacts the future of collaboration

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Opinion In case you missed it earlier this week, Salesforce has continued its acquisition spree, purchasing Quip for $582 million (£440m) – or $750m if you include cash incentives. That may seem like a staggering sum to pay for a four-year-old 40-person startup, but not when you consider what’s at stake: ownership of the CRM and collaboration market.  

The deal is not only a shot across...

By Alex Gorbansky, 05 August 2016, 0 comments. Categories: Collaboration, Marketing, Mobile, Productivity.

Salesforce acquires Quip for $582m: What happens from here?

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Cloud software giant Salesforce has agreed to acquire Quip, an enterprise collaboration software provider, for around $582 million (£440m) of company stock.

San Francisco-based Quip, which is led by former Facebook CTO Bret Taylor and Google App Engine founder Kevin Gibbs, offers a plethora of methods to reimagine Outlook, Word, and more. One of the firm’s key concepts,

By James Bourne, 02 August 2016, 0 comments. Categories: Cloud , Collaboration, Marketing, Productivity.

No longer science fiction: How VR is infiltrating the business landscape

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A year ago, judging the future based only on what we could see, we would probably have concluded that virtual reality (VR) would, for the foreseeable future stay within the realm of gaming and retail, rather than breaking out into the mainstream.

However, with funding for VR having reached around $3-3.5 billion in 2014, interest in virtual reality is now gaining momentum. Innovative companies incorporate it into their processes; from the world’s first operation streamed globally through

By Chris Lawrence, 18 July 2016, 0 comments. Categories: Enterprise Mobility, IoT, Marketing, Wearables.

Digital transformation key but strategy unclear, argues research

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A new piece of research released by IFS – the enterprise software provider rather than the financial institute – argues that while the vast majority of enterprises are keen on pursuing a digital transformation strategy, two in five don’t know how to go about it.

86% of the almost 500 senior decision makers across a variety of industries including manufacturing, automotive and energy argued digital transformation would play a key role in their market, yet 40% do not...

By James Bourne, 11 July 2016, 0 comments. Categories: CIO, Employees, Marketing, Productivity.

The future of service management: A leadership manifesto

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Benjamin Franklin once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” A pillar of the United States and a foundation of the very civilisation in which we live, Franklin was an innovator, a person who helped us live within our current time. He was a businessman and an entrepreneur, and he understood the requirements of service to others, even those people within his own organisation: “As we enjoy great advantages from the invention of others,...

Global business intelligence and analytics market to reach $16.9bn in 2016

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A report from analyst house Gartner argues the global business intelligence and analytics market is expected to see 5.2% year on year growth to reach $16.9 billion (£11.6bn) in 2016.

Gartner argues that the business intelligence and analytics market is making a transition from an IT-led, system-of-record reporting to business-led, self-service analytics. Hence, the modern business intelligence and analytics platform has risen to serve new organisational needs for accessibility,...

By Enterprise CIO, 10 February 2016, 0 comments. Categories: Enterprise Mobility, Marketing.

Are enterprises neglecting SMS as an engagement channel?

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In a population of 7.3 billion globally, 6.1 billion – or 83% - use SMS every month and there are 7.1 billion active mobile SIM cards. As a result, a new research paper from Portio Research, in association with OpenMarket, argues enterprises should not count out the more traditional use cases when looking for greater reach to customers.

The report argues that enterprises looking to capitalise on these trends will “quickly be able to see that A2P [application to person]...

By James Bourne, 17 November 2015, 0 comments. Categories: Collaboration, Enterprise Mobility, Marketing, Productivity.

How the latest mobile technology trends affect your business

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Mobile shopping is beginning to replace Black Friday, AdAge reported this October, citing Google data. According to Google, 54% of shoppers this year plan to do their shopping on their smartphones during free moments while eating or commuting, and 52% plan to consult their smartphone before visiting a store.

Smartphone shopping has gone up 64% since last year and now constitutes 30% of all online purchases. Meanwhile in-store shopping over Thanksgiving fell 5% last year, and total...

By App47, 17 November 2015, 0 comments. Categories: Enterprise Mobility, Marketing, Mobile, Security.

Enter the chief digital officer: Creating a roadmap to the enterprise of the future

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Everywhere you look, businesses are being rejuvenated and reinvented, utilising new technologies and tools in an effort to tap into the digital advantage. This process of digitalisation is as unstoppable as it is irreversible; organisations are investing heavily to stay afloat in the new digital age. As such, digitalisation has moved way beyond high-concept discussions at the board level, to the creation of detailed roadmaps and the implementation of new ways of working and service...

By Sandeep Kishore, 19 June 2015, 0 comments. Categories: CIO, Enterprise Mobility, Marketing.

Analysing BYOD 2.0, COPE and what it means for the enterprise

With Ovum’s enterprise mobility flashpoints for 2014 being published earlier this week, Enterprise AppsTech talks with Neil Cohen, VP marketing at Visage Mobile, and Richard Neale, CTO of Esselar, to discuss the future of mobility and the BYOD ecosystem

“I want to wipe off the notion of saving money on BYOD as a strategy,” says Neil Cohen, VP marketing at telecoms expense management provider Visage Mobile. “It...

By James Bourne, 12 November 2013, 2 comments. Categories: BYOD, Employees, Enterprise Mobility, Marketing, MDM, Mobile.