Digital transformation key but strategy unclear, argues research

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A new piece of research released by IFS – the enterprise software provider rather than the financial institute – argues that while the vast majority of enterprises are keen on pursuing a digital transformation strategy, two in five don’t know how to go about it.

86% of the almost 500 senior decision makers across a variety of industries including manufacturing, automotive and energy argued digital transformation would play a key role in their market, yet 40% do not...

By James Bourne, 11 July 2016, 0 comments. Categories: CIO, Employees, Marketing, Productivity.

The future of service management: A leadership manifesto

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Benjamin Franklin once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” A pillar of the United States and a foundation of the very civilisation in which we live, Franklin was an innovator, a person who helped us live within our current time. He was a businessman and an entrepreneur, and he understood the requirements of service to others, even those people within his own organisation: “As we enjoy great advantages from the invention of others,...

Global business intelligence and analytics market to reach $16.9bn in 2016

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A report from analyst house Gartner argues the global business intelligence and analytics market is expected to see 5.2% year on year growth to reach $16.9 billion (£11.6bn) in 2016.

Gartner argues that the business intelligence and analytics market is making a transition from an IT-led, system-of-record reporting to business-led, self-service analytics. Hence, the modern business intelligence and analytics platform has risen to serve new organisational needs for accessibility,...

By Enterprise CIO, 10 February 2016, 0 comments. Categories: Enterprise Mobility, Marketing.

Are enterprises neglecting SMS as an engagement channel?

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In a population of 7.3 billion globally, 6.1 billion – or 83% - use SMS every month and there are 7.1 billion active mobile SIM cards. As a result, a new research paper from Portio Research, in association with OpenMarket, argues enterprises should not count out the more traditional use cases when looking for greater reach to customers.

The report argues that enterprises looking to capitalise on these trends will “quickly be able to see that A2P [application to person]...

By James Bourne, 17 November 2015, 0 comments. Categories: Collaboration, Enterprise Mobility, Marketing, Productivity.

How the latest mobile technology trends affect your business

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Mobile shopping is beginning to replace Black Friday, AdAge reported this October, citing Google data. According to Google, 54% of shoppers this year plan to do their shopping on their smartphones during free moments while eating or commuting, and 52% plan to consult their smartphone before visiting a store.

Smartphone shopping has gone up 64% since last year and now constitutes 30% of all online purchases. Meanwhile in-store shopping over Thanksgiving fell 5% last year, and total...

By App47, 17 November 2015, 0 comments. Categories: Enterprise Mobility, Marketing, Mobile, Security.

Enter the chief digital officer: Creating a roadmap to the enterprise of the future

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Everywhere you look, businesses are being rejuvenated and reinvented, utilising new technologies and tools in an effort to tap into the digital advantage. This process of digitalisation is as unstoppable as it is irreversible; organisations are investing heavily to stay afloat in the new digital age. As such, digitalisation has moved way beyond high-concept discussions at the board level, to the creation of detailed roadmaps and the implementation of new ways of working and service...

By Sandeep Kishore, 19 June 2015, 0 comments. Categories: CIO, Enterprise Mobility, Marketing.

Analysing BYOD 2.0, COPE and what it means for the enterprise

With Ovum’s enterprise mobility flashpoints for 2014 being published earlier this week, Enterprise AppsTech talks with Neil Cohen, VP marketing at Visage Mobile, and Richard Neale, CTO of Esselar, to discuss the future of mobility and the BYOD ecosystem

“I want to wipe off the notion of saving money on BYOD as a strategy,” says Neil Cohen, VP marketing at telecoms expense management provider Visage Mobile. “It...

By James Bourne, 12 November 2013, 2 comments. Categories: BYOD, Employees, Enterprise Mobility, Marketing, MDM, Mobile.

Latest Forrester research shows disconnect between CIO and IT

The latest research, this time from Forrester in partnership with the TBM Council, has revealed that CIOs are not aligned with their colleagues in terms of communicating the value of IT operations.

The report, entitled “The Business Technology Value Scorecard”, examined why the message was getting lost between business and IT:

  • On average, business believed IT had 60% more budget than it actually did
  • Business leaders believe on average that IT spend is 8% of the company revenue, when infact it’s nearer 5%
  • 50% of those surveyed said that IT...

By James Bourne, 08 October 2013, 0 comments. Categories: CIO, Enterprise Mobility, Marketing, Research.

Why the CRM wars matter

CRM WARS-1

The battle for market share between the leading vendors of CRM systems may not appear to be something you should worry about, but it could affect far more than whose logo you see in your system. While we focus on the developments in mobile and Cloud, a war is brewing under the radar as CRM is becoming more deeply integrated...

By David Akka, 26 June 2013, 0 comments. Categories: Marketing, Social.

Prepare your business (or CV?) for brand-new tech roles by 2017

Academics from Bath Spa University in the UK have fast-forward to the near future, and taken a look at new roles likely to become common among global businesses.

 

As we move ever closer to a completely technology reliant world, new jobs will require fulfilment; whilst many of the traditional vocations we know today will disappear.

To stay relevant and modern; businesses need to look ahead at advancements which can help their interests remain ahead of the competition.

Anyone who believes they are in the...

By Ryan Daws, 24 June 2013, 0 comments. Categories: Employees, Enterprise Mobility, Marketing, Research.

Pirates, prepare to be boarded by US entertainment malware

In the constant battle between illegal file sharers (pirates) and the entertainment industry supplying the protected digital materials, the pirates have been staying one step ahead – although the industry may soon have a powerful new weapon in their arsenal.

 

 

New regulations being pushed by the “Commission on the Theft of American Intellectual Property” could mean the industry could lawfully distribute malware to illegal file sharers.

The report is

By Ryan Daws, 28 May 2013, 0 comments. Categories: Android, Enterprise App Stores, iOS, Marketing, Microsoft, Monetisation, Security.

20 years on, is SMS still a viable business tool?

Twenty years ago today a young British engineer named Neil Papworth sent the world’s first ever ‘short message service (SMS), “Merry Christmas”.

The recipient, Vodafone UK employee Richard Jarvis, received the message over Vodafone’s GSM network, and had no way of replying, but the innocuous seeming event spawned an entire communications revolution.

Despite the levels of SMS continuing to grow every year for the last two decades, some industry commentators have begun predicting...

By Matthew Henkes, 03 December 2012, 0 comments. Categories: Marketing, Mobile.

Why marketers need to be closer to branded mobile initiatives

There is no longer any doubt that mobile apps and websites ‘done right’ (to borrow one of Steve Jobs’ favourite phrases) are extremely powerful marketing assets. That’s reflected in a report released by app store-focused analyst house Distimo in Q4 2011 that revealed that 91% of global brands have a presence in at least one of the major app stores, and in a study by eConsultancy that found that 74% of brands have (or claim to have) deployed a  mobile-optimised site.

Earlier this year, we...

By Clare Grant, 17 July 2012, 0 comments. Categories: Enterprise App Stores, Marketing.

Augmented reality: the future of mobile advertising

Advertisers quickly adapt to the advanced state of technology, and advertising to modern people involves innovative use of this technology. Augmented reality is one of the most exciting trends in modern advertising, and has proven to be a highly successful form of marketing. Augmented reality has already been used extensively and through it, the virtual world is taken off the television or computer screen, and into the real environment. Augmented realities can be accessed through devices like smart phones, or even...

By James Smith, 26 June 2012, 0 comments. Categories: Development, Marketing, Mobile.

IAB: mCommerce happens inside stores

A new study from the Interactive Advertising Bureau highlights the strong use of mobile by consumers while they are inside a retail store: 73% of respondents state they have used their mobile in store.

The study, Mobile Phone Shopping Diaries (May 2012), focuses on how consumers engage with mobile commerce via smartphones and interestingly, has found that 53% of mobile commerce users have stopped an in-store purchase as a result of using their mobile phone.

Joe Lazlo, senior director of the Mobile Marketing...

By Always On Message, 18 May 2012, 0 comments. Categories: Marketing, Mobile, Monetisation.

The world of apponomics [infographic]

Apps have overtaken mobile browsing as users’ preferred means of accessing the web, according to this industry breakdown infographic from the app marketing specialists Dot Com Infoway.

There are 585,000 apps on the Apple store, 450,000 apps on the Android market and 82,234 apps available at present on Microsoft’s store, with more than 300,000 mobile apps have been developed in the last three years.

By Matthew Henkes, 14 May 2012, 0 comments. Categories: Android, Enterprise App Stores, Infographic, iOS, Marketing.

eBay Mobile Bidding a Hit with Consumers

Back in 2010 Steve Yankovich, VP of eBay Mobile, stated in an interview that “mobile changes the game” and, with consumers adopting mobile strategies left, right and centre, he was on the money. Its no surprise then that eBay has become one of the strongest players in mobile commerce

In August 2011 alone, eBay UK sold an item via eBay’s mobile platforms on average every second, selling over 2 million items via mobile devices. These figures reflect Yankovich’s statement in the same...

By Always On Message, 27 April 2012, 0 comments. Categories: Marketing, Monetisation.

Overview: Mobile World Congress 2012

This year’s GSMA Mobile World Congress 2012 brought together last week in Barcelona an industry that has been working during the past year to guess and meet the mobile needs of consumers and businesses.  Over 65,000 attendees and 3,000 journalists were asked ‘How do you redefine mobile?’  This theme was much more than about new handsets or associated technology.  It was about how...

By Julio Romo, 05 March 2012, 0 comments. Categories: Development, Marketing, Mobile.

10bn rich media ads now available for advertisers

Rich media is now gaining tread in the industry, changing the way advertisements reach out to consumers by delivering dynamic formats, and granting brands the opportunity to give original interactive app-like experiences. So much so, that advertisers now have access to over 10 billion rich media enabled ad requests from apps and mobile websites every month.

Mobile advertising marketplace, Adfonic, has opened a new service...

By Dani Millward, 17 February 2012, 0 comments. Categories: Marketing, Mobile.