100 ideas that changed the Web: Gamification
Courtesy Blizzard Entertainment, Inc. All rights reserved.
More than 5,000 years ago the ancient Egyptians played a board game called Senet. The object was to race your opponent along an S-shaped path to the final square of a rectangular board. Winners could look forward to a glorious afterlife. Losers had better keep practising.
The outcomes of today’s games are not quite as important, but whether they are played on a park, on a board or online, the fundamental motivation remains the same:...