How to get the most out of your CRM system – and keep your customers from the brink
Acquiring new customers requires investing significant time and money, so it’s always more prudent to make every effort to keep the ones you have. Even a modest improvement in customer retention can significantly help grow your business.
You probably have all the tools you need in your CRM system, but it’s possible that your employees aren’t using the system fully. Perhaps they think the system doesn’t make their job any easier, or the data is unreliable.
Here are five pointers to...