The importance of extending enterprise apps to support our ‘mobile moments’
The term ‘mobile moment’ was coined in 2014 by Ted Schadler from Forrester Research. He talked about mobile moments as those instants where access to the right mobile app would deliver significant value. These moments may be related to finding an answer to a question, recalling details on some subject, recording thoughts so you won’t forget, or simply communicating.
Schadler emphasises the importance of ‘winning the mobile moment’ for mobile app...