Lessons from LinkedIn’s new mobile launch
For many brands, mobile is all they know. Their stories begin and end in the various app stores. For other brands, mobile is the great unknown. Their stories begin on the desktop and in web browsers.
A great example of the former is LinkedIn, who late last month launched a new mobile platform for iOS and Android users, complete with a brand new client-side user interface, back-end services, and a savvy new “recommendation feature.”
The decision to focus on mobile development rather than desktop...