Why the use of persuasive techniques is vital when optimising a SaaS website

When it comes to developing your website, as a software provider you might wonder why you should you care about applying persuasive techniques. For me, that is an easy question to answer. You can claim you’ve developed the most powerful and innovative SaaS product on earth, which is great - but it’s useless if you can’t persuade anyone to try it out or to buy it.

By their very nature, SaaS products are exclusively bought and used online, so your website is crucial in persuading your visitors...

By Jochen Grünbeck, 13 October 2017, 0 comments. Categories: Development.